PROJECT
Arrow 248
Client: Arrow / Mulberry / Frogmore
Studio: Reach Marketing
Deliverables
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Arrow 248 was the last opportunity at the popular Midlands Logistics Park in Corby. The site had been acquired by a consortium looking to develop the site on a spec build basis.
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Reach Marketing was approached by one of the joint agents. The developers wanted a suite of marketing materials to convey the USPs of the offer via a brand that would create a splash.
The first order of business was to design a strong brand mark. A memorable icon often starts with a simple shape, the 4 in 248 yielding an attractive arrow motif in keeping with the name.
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Brand mark established, I then researched the offer and wrote copy for both web site and brochure, before designing layouts and assets for both.
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Although I like to work within a creative team, Arrow 248 was a relatively rare project that I was involved in from cradle to grave, demonstrating the full range of my professional capabilities.
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The suite of materials had the desired effect, with Arrow 248 being let to Smyth's Toys.
